Our best professional strategies that help us sell more homes in less time.

Technology is reinventing the luxury real estate industry, completely upgrading the way this business is carried out. In today’s competitive market, it’s important to cultivate success by utilizing any and all available tools. 

Social media has been one of the key players in reshaping the selling process. Over the years, it has evolved from an optional resource on the side to a necessary component for connecting with an audience. 

Our team at Steel City Realty sees social media as an imperative tool in helping our clients sell their properties. With these four strategies, we bring your listing to a whole new level. 

HD Photography 

Online representation is a make-it-or-break-it point for today’s digital shoppers. For many people, a social media post that broadcasts a listing will act as an introduction to the property. This needs to make a big impact in a short amount of time in order to immediately capture the attention of potential buyers. 

By combining skilled camera shots with HD quality, we utilize only the highest caliber of photography to represent your home. A strong collection of high-impact photos is sure to entice interested parties. 

Cutting Edge Videography 

Going a step beyond static photos, videography is an unbeatable method of showcasing a property. This dynamic method of marketing has become the new language of social media listings, totally upgrading the clarity and overall relatability. 

Not only is videography efficient, but it’s also attention-grabbing. Studies show that real estate listings with videos receive 403% more inquiries than those without. This can act as a major boost compared to the competition.  

Since videos are able to provide a more complete picture, it can help reduce many of the gaps between the online listing and the in-person experience. You’ll be able to relay the full scope of the property and surrounding neighborhood without any unseen nooks or crannies. 

Virtual Tours 

A virtual tour reinforces the photography and videography by weaving them together into a coherent idea. Having this resource available helps sellers attract more serious offers since those who initially inquire about the listing will be confident in their choice. 

This way, you’ll also be able to expand your potential audience to out-of-state and even international buyers. In many cases, high profile or global shoppers won’t have time to set up an in-person tour. With this, you’re able to bring the tour to them. 

Intuitive Marketing 

92% of buyers are shopping online, and social media provides a great platform to connect with them. We know how to align our resources and specifically target the audience that is most likely to show interest in your listing. We help market your listing with high-converting content to share with all of the right people, helping you get the maximum online exposure. 

By implementing these cutting-edge tricks into posts on Instagram, Facebook, and Twitter, you’ll reach out to a broader market than ever before. 


To learn more about today’s real estate market, check out our blog. If you’re looking to buy or sell a piece of Bethlehem real estate or any home in the Lehigh Valley, contact us today.